Tuesday, January 18, 2011

Broadcast Changes, Revisited

Week Two of the PBR's new broadcast look and things are settling down.  First and foremost, J.W. Hart did a really good job.  He was lively and cheerful, engaging and informative.  He brought a lot of attention to the bulls, their owners, pedigrees, and history.  A lot of attention.  He talked about the Page bulls quite extensively and he also frequently mentioned Don Kish, who had several bulls in the pen.  He stepped up to the plate big time.  And aside from that, he was just fun to listen to and it was good to see him shine.

J.W., if I had a cowboy hat, I'd be tipping it.

Also on the bull side of the fence, the PBR put up a good-sized visual with the bull's name, weight, owner, and location, and they kept it up there for long enough to read it well.  They posted judges' scores as they came in and also posted an additional text box with both rider and bull scores, again including the bull's name.

There's a nice big time clock.  You can hear the whistle.  Some really nice x-mo replays focused on the bullfighters and their skills.  I continue to like the pre-taped rider comments.  They're good for new fans and they're done well. 

All this info on the bulls and J.W.'s good commentary on both bull and rider mechanics, and I can live with the things I still don't like.  Which are:

  • The harsh, "grainy" quality of color and picture. 
  • The camera angles are still not quite right, but there seem to be fewer overhead shots (which is good).  
  • The male actor's voice-over at the beginning and end of the show.  Wrong image.
  • The intro song.  It's already old.  Note to PBR:  That music video someone put together before the NYC event was better than this.  A lot better. 
  • Scary woman's voice leading into commercials.  Still there.  Still terrible. 

All of these speak to what I think is a misguided notion the PBR has of what it needs to do to attract new fans. But more on that another time.

Mostly, good for the PBR for listening to some of what people were saying and for upgrading their broadcast.  Nice job.